The Regional Manager’s Guide to Evaluating Paid Media Performance

The Regional Manager’s Guide to Evaluating Paid Media Performance is a practical, no-fluff resource designed to help multifamily regional managers cut through marketing noise and understand what’s really working. It breaks down the metrics that actually matter, how to evaluate ROI across properties, and how to ask smarter questions of vendors—so you can make confident decisions that protect occupancy, revenue, and NOI.